You can afford far more for a customer than your dashboard is telling you.

Three engagements. The Payback Diagnostic is a flat $5,400 one-time project delivered in twelve business days. The Activation and Acquisition Engine is $12,000 per month with a 90-day minimum, because activation work needs a full cohort before it can be judged fairly. The Compound Growth Partnership starts at $21,000 per month and pairs a base retainer with a performance component tied to attributed net new and expansion MRR. Media spend is always separate, always billed directly to your own accounts, and never marked up by us. Most founders start with the diagnostic, see the payback model built on their own data, and decide from there. If the diagnostic says we are not the right team, we tell you and you keep the model.

Honestly, no, and we will say so on the first call rather than take the retainer. Paid acquisition amplifies whatever your product already does to a new user. If accounts sign up and never reach the moment the product becomes useful, spending money simply buys a faster churn rate and a much more expensive answer to a question you could have asked for free. What we look for is a retention curve that flattens, at least one segment that renews without being chased, and signups you did not pay for. Below roughly $20,000 MRR, or with a curve that still slopes toward zero, your constraint is product and positioning rather than media buying.

Most of our accounts have one, and the work moves faster when they do. We are usually brought in for the parts an internal team rarely has uninterrupted time to build: the cohort payback model, the instrumentation between signup and first value, and the separation of self-serve from sales-assisted economics. Your team can keep owning campaign execution and product marketing if that is the arrangement you want, while we own the measurement layer and the scaling decisions that depend on it. We work inside your Slack, your ticketing system and your weekly growth review rather than sending a monthly deck. If your team would rather hand us the ad accounts entirely, that also works.

We look for at least $15,000 per month in media once the activation work is live, and we would rather you wait than start underfunded. B2B SaaS has expensive clicks and long consideration windows, so below that level a single test takes months to reach a conclusion and you end up making scaling decisions on noise. If you are spending $8,000 a month today and it is working, we will usually recommend fixing activation and instrumentation first, then stepping spend up in gated increments as payback holds. Budget always sits in your own accounts and you approve every increase in advance. We never take a percentage of media, because that quietly rewards us for spending more of your money.

You do, in every case. Ad accounts, the product analytics workspace, the warehouse, the CRM, the attribution tooling and every dashboard we build are created under your ownership with us added as users. If the engagement ends, you keep the models, the event schema, the audience definitions, the creative files and the historical data, and you get a written handover rather than a support ticket. We will not run acquisition through an agency-owned account, because it makes your cost data non-portable and hands us leverage we do not want. Everything is covered by a mutual confidentiality agreement signed before any credential is shared, and access is provisioned through your own identity provider wherever your stack supports it.

Measurement moves first. Within two to three weeks you generally have a payback model, clean activation events and self-serve separated from sales-assisted, which by itself changes how you read your own spend. Activation improvements show up in the next full cohort, so plan on four to eight weeks before trial-to-paid conversion can be compared honestly. CAC payback is the slowest number by construction, because it is a claim about months of future revenue: expect a defensible read at ninety days and a confident one after two quarters. Expansion and net revenue retention take longer still. Anyone promising a payback improvement in thirty days is selling an attribution setting, and outcomes vary by price point and sales motion.

We tell you early and in writing rather than letting a retainer drift. Every engagement carries an agreed target: a payback window, an activation rate and a trial-to-paid floor, all set against your own baseline from the diagnostic rather than an industry benchmark someone published. We review those numbers with you monthly, in the open. If the model is not tracking by the end of the second quarter, we either rescope the work at no additional fee or end the engagement, and you keep everything we built. Sometimes the honest answer is that the constraint is pricing, packaging or the product itself, and no amount of media buying will move it. We would rather say that than keep invoicing.

You send the form on this page with your MRR range, pricing model and current spend, and we reply within one business day. If the shape looks right we run a forty-five minute call about your funnel, your definition of activation and what you have already tried, then send a fixed scope with a price and a delivery date. After signature we collect access in a single kickoff session covering product analytics, billing, the CRM and the ad accounts, and the diagnostic starts that same week. You receive the written payback model and prioritized fix list twelve business days later. We take a limited number of SaaS accounts per quarter so the diagnostic work never turns into a queue.